Digital Advertising
Digital Marketing
Digital Advertising
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Creative in PMAX Playbook

How to get started and develop your creative strategy for Performance Max campaigns

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YouTube Full Funnel

This strategy aligns creative and media across the funnel to generate and convert demand

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+1000 Negative Keywords List

Get a list of 1,000+ negative keywords to boost your ad targeting and reduce wasted spend

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Digital advertising is the fastest way to get your brand in front of your target audience. With platforms like Google and Facebook, businesses can tap into hyper-targeted audiences, ensuring their message reaches the right people at the right time. Companies that leverage digital advertising effectively can see a 200% increase in revenue and a 300% return on investment (ROI) from well-executed ad campaigns.

The benefits of a well-planned digital advertising strategy include:

  • Higher Conversion Rates: Retargeting ads can increase conversions by up to 150%.
  • Targeted Reach: Digital ads allow for laser-focused targeting, ensuring that your budget is spent on those most likely to convert.
  • Improved Brand Awareness: Paid ads can result in an 80% boost in brand recognition, especially when paired with retargeting.

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Digital Marketing
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Social Media Content Plan

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SEO Checklist

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Customer Persona Template

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Digital marketing is the engine that powers your brand’s online presence. Without a targeted digital marketing strategy, it’s nearly impossible to stand out in today’s noisy online world.

The impact of a well-executed digital marketing plan includes:

  • Higher Search Rankings: SEO-optimised websites can see a 2x increase in organic traffic, driving consistent, long-term growth.
  • Greater Customer Engagement: Companies that prioritise social media marketing experience an 88% higher engagement rate.
  • Higher ROI: Email marketing, one of the most cost-effective methods, generates an average ROI of £42 for every £1 spent.

Let us help.

Get started with our free-of-charge, personalised support. Create your custom plan with a HowTwoCut Expert.

Contact Us