Tangle Teezer identified a hidden hurdle in sports: hair-related discomfort undermining focus and confidence. We crafted “Get Your Hair in the Game”, a short film that reimagines hair as a psychological barrier to performance. Through visceral visuals and a diverse cast of athletes, we showed how Tangle Teezer’s products shift distraction into control—empowering users to move freely and compete fully.
The campaign helped reshape the conversation around beauty and sport, reinforcing Tangle Teezer’s role as more than a haircare brand—it became a symbol of empowerment. The film contributed to heightened consumer awareness, increased product interest in performance-conscious markets, and strengthened emotional connection with audiences seeking authenticity and resilience in their routines.
