Elevate your home with timeless mid-century masterpieces. Rediscover the elegance of vintage design, blending nostalgia with modern living. Transform your space into a haven of style and sophistication!
Marketer
Services
Client
Year
Website
Challenge
Our client sought to enhance their online visibility and drive more targeted traffic to their curated collection of mid-century modern and vintage furniture.
LoftMe lacked a data-driven digital advertising strategy, with revenue primarily driven by distributors and retailers rather than direct-to-consumer (B2C) sales.
Their online presence relied solely on basic Instagram boosted posts, with no historical data to inform performance. Without established digital platforms for analytics, SEO, or structured ad campaigns, LoftMe struggled to reach a broader audience of design enthusiasts and drive meaningful online engagement.
Goal
Our objective was to build a robust, data-driven digital advertising ecosystem from the ground up to boost conversions, increase revenue share from direct B2C online sales, and drive significant website traffic.
We implemented Google Performance Max (PMAX) campaigns to target high-intent buyers across search, display, shopping, and YouTube, while crafting visually compelling Meta Ads on Instagram and Facebook to showcase LoftMe’s curated mid-century modern furniture. By integrating advanced analytics and SEO foundations, we aimed to elevate their digital presence, optimize ad performance, and foster direct customer connections.
Result
Our A-to-Z digital advertising strategy transformed LoftMe’s online performance, delivering a 320% increase in website traffic, a 4.8% conversion rate (exceeding industry benchmarks), and a 45% boost in direct B2C revenue within six months.
Meta Ads drove a 280% surge in social media engagement, with Instagram ad interactions leading to 12,000 new followers and 1,500 monthly conversions. Google PMAX campaigns generated a 5:1 return on ad spend (ROAS), with 65% of traffic converting into sales inquiries or purchases. By implementing analytics platforms and SEO best practices, LoftMe now leverages actionable data to refine campaigns, solidifying their position as a leading destination for vintage furniture enthusiasts.
