Project Overview
A prominent Jazz recruitment agency specializing in connecting Jazz and soul artists with producers approached our creative agency with a unique challenge. They sought to produce a trailer for their upcoming documentary on Contemporary British Jazz, aiming to garner attention for a niche genre within the already specialized realm of Jazz music.
A tailored approach, covering the three key areas of PPC, to help B2Bs lower their CPA and gain larger returns.
Pre-Production
Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.
- Concept Development
- Script and Storyboarding
- Scheduling and Logistics
Filming
Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.
- Setting the Scene
- High-Quality Recording
3 Hours of Filming
Post-Production
The trailer successfully captured the attention of both Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. By challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future, the trailer served as a powerful tool for reinvigorating interest in Contemporary British Jazz.
- Editing and Refining
- Sound Design and Mixing
-
Color Correction and Effects
Result
Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.
- Enhanced Quality
- Timely Delivery
-
Tailored Revisions
Summary and Reflections
The trailer successfully captured the attention of both Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. By challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future, the trailer served as a powerful tool for reinvigorating interest in Contemporary British Jazz.
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Peter Bowman
Creative Director
