Paid media encompasses various forms of online advertising, including PPC (paid search and display ads), video advertising, and paid social media campaigns. At Impression, we excel in adeptly managing media spending across the entire paid media spectrum, from reaching new audiences to re-engaging with interested users.

Paid media enables you to procure online ad space, amplifying your business’s visibility and contributing to the achievement of key performance indicators aligned with your overarching digital marketing strategy. There are myriad motivations for investing in paid media, whether it’s to enhance brand awareness, boost website traffic, or increase sales/conversions. Ultimately, proficient paid media management should translate into heightened revenue generation for your business.

Paid social encompasses paid online advertising tailored for social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. These platforms provide robust audience targeting capabilities, enabling precise segmentation to connect with individuals interested in learning more about your products and services.

PPC (pay-per-click) stands as a dynamic form of online advertising, wherein websites incur charges based on each user clicks on their ads. Often termed ‘paid search’, it encompasses a diverse array of biddable media options, providing extensive opportunities for targeted outreach.