Project Overview
With its blend of modern elegance and authentic Chinese charm, this premier London destination offers intimate dining enclaves amid a vibrant ambience, masterfully fusing sophisticated flavours with Eastern tradition. Aiming to revitalise their online presence, they sought to create a cutting-edge video advertisement for their website and an outdoor screen at the restaurant premises. The primary objective was to highlight their culinary offerings through an innovative and visually captivating lens.
A tailored approach, covering the three key areas of PPC, to help B2Bs lower their CPA and gain larger returns.
Pre-Production
Upon receiving the client’s brief, the creative team crafted a detailed film treatment outlining the visuals, narrative, and marketing strategy. To ensure authenticity, they conducted an on-site recce, immersing themselves in the ambiance and carefully selecting signature dishes. Experiencing each dish’s presentation and lighting first-hand allowed them to deeply understand the nuances to capture an alluring visual experience.
- Film Treatment
- Shot List
- Market Strategy
Filming
The production team meticulously planned an efficient two-day shoot at Pearl Liang, arriving early in the morning to leverage the restaurant’s ambiance without disrupting service. A sophisticated lighting setup, employing spotlights and colour wands, was implemented. Leveraging Panasonic’s GH5 and GH6 cameras with an array of lenses, the crew captured visuals alongside a hired hand model performing action shots.
- 2 Day Shoot
- High-Quality Recording
Post-Production
The editing team streamlined the footage in DaVinci Resolve, leveraging its colour grading capabilities and Fusion software to craft bespoke graphical effects mirroring Pearl Liang’s menu design for a cohesive brand experience. The full HD 1080p video, tailored for the restaurant’s TV screens, was additionally optimised for web and social media delivery. Complementary elements such as music, sound effects, and stock imagery were incorporated to enhance the overall viewing experience.
- x1 Billboard Board Video
- x4 Social Media Clips
- Sound Design and Mixing
Color Correction and Effects
Result
Pearl Liang’s artfully crafted video content elevated its modern brand identity, driving increased website traffic, social engagement, and reservations. The immersive visuals seamlessly integrated into the restaurant ambience amplified the dining experience, enticing patrons with a tantalising glimpse of the culinary artistry awaiting them and solidifying Pearl Liang’s status as a premier Chinese fine dining destination in London.
- Enhanced Quality
- Timely Delivery
Tailored Revisions
Summary and Reflections
Pearl Liang’s innovative video content played a pivotal role in elevating its modern brand image, leading to a surge in website visits, social media interactions, and bookings. The captivating visuals harmonized perfectly with the restaurant’s atmosphere, enriching the dining experience and offering an enticing glimpse into the culinary mastery on offer. This solidified Pearl Liang’s reputation as one of London's premier Chinese fine dining establishments.
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Peter Bowman
Creative Director
