project

Plusnext

Solutions For A Digital First World.

Plusnext

Project Overview

A tech powerhouse from Türkiye set its sights on conquering the UK market. With a formidable portfolio spanning digital solutions, cloud services, server management, and application design. However, to truly thrive in a new landscape, a comprehensive rebrand was essential – a metamorphosis that would ignite brand awareness, breathe new life into their identity, and forge a vibrant online community.

Objectives

The primary goal was to generate craft a “Vision for Success” for Plusnext. The key objectives being to first, amplify brand recognition and establish a formidable presence in the UK’s fiercely competitive digital arena; 

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second, to orchestrate a comprehensive brand makeover, infusing modernity and captivating appeal into the company’s identity; and third, to strategically harness the power of social media, cultivating a devoted and engaged clientele through dynamic online channels.

Challenges

The rebrand process presented a labyrinth of challenges to navigate. Striking a balance between honoring the company’s Turkish heritage and resonating with a British audience required deft fusion of tradition and innovation. 

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Furthermore, crafting a cohesive brand narrative that transcended linguistic and cultural barriers demanded nuanced storytelling. Simultaneously, the transition to a dynamic social media presence necessitated a seamless approach, ensuring the existing clientele remained engaged without alienation.

Approach

Our team carefully designed a comprehensive rebrand strategy. Through immersive workshops and thorough market research, we uncovered the company’s core identity and translated it into a bold, contemporary visual language tailored for their UK aspirations. 

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This comprehensive approach encompassed logo design, brand messaging, website revitalization, and social media platform integration.

Execution

With a well-orchestrated content strategy, we unveiled the company’s rebirth in a series of meticulously timed digital activations. A stunning brand launch video set the stage, captivating audiences with its cinematic storytelling and striking visuals.

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Simultaneously, a revamped website and targeted social media campaigns ignited a firestorm of engagement, solidifying the company’s position as a digital trailblazer.

Equipment

Sony FX3

Camera

3 beams

Lights

The Process

Strategy

The trailer successfully captured the attention of both Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. By challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future, the trailer served as a powerful tool for reinvigorating interest in Contemporary British Jazz.

Content Creation

Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.

Website Design

The trailer successfully captured the attention of both Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. By challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future, the trailer served as a powerful tool for reinvigorating interest in Contemporary British Jazz.

Social Media

Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.

Evolution

The trailer successfully captured the attention of both Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. By challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future, the trailer served as a powerful tool for reinvigorating interest in Contemporary British Jazz.

Plusnext

Conclusion

We continue to manage and maintain the brand’s evolution, curating content that nurtures a thriving online community. Through thought-provoking blog posts, interactive webinars, and visually stunning social media campaigns, we foster meaningful connections, cementing the company’s reputation as a trusted industry leader.

Incredible ROI! How two cut boosted our revenue through strategic advertising.

Volkan Sakar

Plusnext.ltd

5/5

About the team

Jack Boyson

Marketing Executive

Kyle Ferguson

Content Creator

Joe Boyson

Content Creator

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